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Case Study | MUSEUMS & CULTURAL INSTITUTIONS

Brigade 2506 Museum: AI Visitor Engagement & Donation Operations

A multi-channel AI engagement system that handles visitor inquiries, exhibit information, donations, and membership processing for the Bay of Pigs Brigade 2506 Museum & Library in Miami.

01Challenge

The Challenge

The Brigade 2506 Museum & Library preserves the history of the Bay of Pigs invasion and the Cuban-American experience. Like most small cultural institutions, the museum operates with limited staff and a small operating budget, which made keeping up with daily visitor inquiries, group tour requests, donation questions, and membership renewals nearly impossible. Calls went to voicemail. Emails sat for days. Inquiries from researchers, school groups, and the families of veterans frequently fell through the cracks.

Donations and memberships — the museum's lifeblood — were constrained by manual processing. Every donation required staff time, every membership renewal required follow-up, and there was no system in place to capture interest at the moment it occurred. The museum needed a solution that could meet visitors and supporters where they were, in English or Spanish, around the clock, without losing the warmth and historical gravity of the institution.

02Approach

Our Approach

We designed a phased AI engagement platform that meets every visitor and supporter at the front door — by phone, by chat, or in person — and routes them to the right resource, exhibit, or donation flow. Voice agent first, digital systems second, both running off the same shared knowledge base.

Implementation Phases

1
Phase 1 — Voice AgentWeeks 0–3

Bilingual AI voice agent handling visiting hours, location, exhibit information, group tours, and call routing to staff. Includes a dedicated test line, a staff guide, and an edit interface so the museum team can monitor and refine the agent independently.

2
Phase 2 — Digital SystemsWeeks 3–6

Website refresh, on-page chatbot, donation and membership processing, and a lightweight CRM that captures every interaction and links it back to the museum's donor records.

3
Phase 3 — Operations & IterationOngoing

Reporting, content updates, and continuous improvement based on real visitor interactions. The museum staff retain full control via the test line, transcripts, and edit interface — no developer required to update content.

03Architecture

System Architecture

Input

Phone calls, website chats, donation requests, membership inquiries

Processing
Bilingual engagement orchestration
  • Bilingual voice agent (English/Spanish) handling visiting hours, exhibits, tours, and donations
  • Conversational chatbot embedded on the museum website
  • Live call routing to museum staff for sensitive or historical inquiries
  • Donation and membership transactions processed and confirmed in real time
  • CRM logging of every interaction with full transcripts for staff review
Output

Resolved inquiries, processed donations, scheduled tours, qualified hand-offs to museum staff

Built around the museum's unique role as a historical institution. The system never invents history — any factual or research question is routed to the appropriate human curator.

04Results

Results & Impact

24/7
Visitor Coverage

Phone, chat, and donations handled around the clock in English and Spanish

Phased
Risk-Managed Rollout

Voice agent in 3 weeks, full digital system in 6 — without disrupting daily museum operations

Bilingual
Native Experience

Built for the museum's Cuban-American audience with cultural and historical sensitivity